The specialized loans offered on this site are primarily for first-time homebuyers and those in need of mortgages with low down payments. The site's high traffic volume presents great opportunities for mortgage lead generation and secondary income from credit reports, FHA foreclosures, and other affiliate programs.
Custom-designed and built from scratch with the responsive web design approach, the FHA.com website provides optimal user experience on tablets and computer desktops. The mobile layout streamlines the content by eliminating or repositioning copy and navigation options that are not ideal for small screens. As display width grows, more content is revealed.
Managing these efforts is part of what Bouncing Pixel does for this client. Our work has resulted in consistently high placement in Google's organic search rankings, hundreds of thousands of monthly visits, and over a million monthly pageviews.
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